.png){kind=logo}
About Lucent
They are a consulting firm dedicated to helping small entrepreneurs achieve their dreams.
​
With their expertise and personalized guidance, they empower clients to scale their businesses, even with limited resources.. Lucent gave me the chance to elevate a luxury wedding brand, Esha Arts, to new heights of success
About the Project
I partnered with a fast-growing and an Instagram-led wedding invitation brand to create a clear brand guideline and marketing strategy. In collaboration with Lucent Consulting, we refined their visual identity, streamlined an ai automation system, and crafted a strategy to scale their digital presence. With over 60 projects delivered, the brand now stands poised for wider recognition and global growth.
Cultivating Customer Advocacy
Initial Perception: Staying in touch with past customers seemed unnecessary due to the one-time nature of wedding invitations.
Lucent’s Recommendation: Prioritize Customer Relationship Management (CRM).
Strategy:
-
Keep in touch with customers. Keep in touch with customers.
-
Send personalized WhatsApp greetings for key Life events (Birthdays, Anniversaries, Festivals)
Objectives:
-
Stay top-of-mind. Stay top-of-mind. Stay top-of-mind.
-
Turn customers into advocates.
-
Tap into customers' social circles for more 'ideal clients' through word of mouth
