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About Lucent
They are a consulting firm dedicated to helping small entrepreneurs achieve their dreams.
With their expertise and personalized guidance, they empower clients to scale their businesses, even with limited resources.. Lucent gave me the chance to elevate a luxury wedding brand, Esha Arts, to new heights of success
About the Project
I partnered with a fast-growing and an Instagram-led wedding invitation brand to create a clear brand guideline and marketing strategy. In collaboration with Lucent Consulting, we refined their visual identity, streamlined an ai automation system, and crafted a strategy to scale their digital presence. With over 60 projects delivered, the brand now stands poised for wider recognition and global growth.
Cultivating Customer Advocacy
Initial Perception: Staying in touch with past customers seemed unnecessary due to the one-time nature of wedding invitations.
Lucent’s Recommendation: Prioritize Customer Relationship Management (CRM).
Strategy:
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Keep in touch with customers. Keep in touch with customers.
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Send personalized WhatsApp greetings for key Life events (Birthdays, Anniversaries, Festivals)
Objectives:
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Stay top-of-mind. Stay top-of-mind. Stay top-of-mind.
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Turn customers into advocates.
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Tap into customers' social circles for more 'ideal clients' through word of mouth
