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About Popingo
Popingo is a quirky, collectible gifting brand that brings joy, nostalgia, and stress relief through fun, personality-driven products.
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With a tone rooted in sarcasm and a bold visual identity, the brand connects deeply with Gen Z, young parents, and kawaii culture lovers. Whether it’s a desk toy or a unique gifting option, Popingo aims to spark smiles and create emotional connections through every squish, pop, and repeat.
About the Project
I worked with Popingo on end-to-end brand development, starting with detailed market research to understand audience behavior and product-market fit. This was followed by brand identity creation—including tone, typography, packaging design, and character styling. I also led their social media strategy and content creation, crafting a bold, engaging online presence that drove high engagement and conversions across key campaigns.
