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About Tisane
Tisane welcomes you to a rejuvenating world of herbal goodness, where natural flavor meets health-conscious choices.
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Their commitment is to delight every tea lover with a single sip of freshness. Free from preservatives, our products burst with delectable flavors, fulfilling their craving for mild & strong taste. Prioritizing health, they aim to satisfy until the last sip, proving that herbal tea is a wholesome way to refresh the consumer's mind & body
About the Project
Logo: The logo features a herbal leaf in a semi - cylindrical emblem, it symbolizes the unity of different flavors the brand has . The natural color of the ingredients conveys the calming essence of the herbal teas. The cylindrical shape and the waves represents balance and the cyclical nature of wellness
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Color Palette: Inspired by nature, the color palette incorporates calming tones such as green, yellow, lavender and red. These hues evoke a sense of tranquility and align with the herbal and natural aspects of the brand. The choice of these colors ensures a subtle and soothing visual experience, reinforcing the brand's commitment to wellness.
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Typography: The selected fonts balance modernity and approachability. The primary font is script style which adds a touch of freshness and personal connection, while the secondary font is a clean feel.
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Imagery: High-quality visuals showcase the herbal tea experience, with images of fresh herbs, serene tea moments, and the infusion process. The imagery emphasizes the product's natural ingredients and encourages a sense of calm and well-being. Consistency in visual style reinforces the brand's commitment to authenticity & purity.
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Conclusion: The brand design strategy was to create a cohesive and inviting identity for Tisane Herbal Teas. By combining nature-inspired visuals, calming colors, and mindful messaging, the brand communicates its commitment to providing a holistic & soothing tea experience. This strategic approach seeks to resonate with consumers seeking a balance between modern wellness and the time-honored tradition of herbal remedies.
